Logo
Founded in California in 2018, Cloud was created by a group of artists who were inspired to fashion an environment for creatives to coming together, inspire one another, and collaborate on worthwhile projects. Cloud more than a festival; it’s a community that provides opportunity and inspires innovation by becoming a melting pot for all forms of art to merge into one amazing weekend of fun, love, and imagination.
Poster
Poster
The Poster is mostly monochromatic, allowing the reds and yellows to ‘pop’ in contrast. This draws the eye’s attention to the title of the festival and the logo that is a part of the background. It is cohesive in terms of color and branding, helping set the tone of the festival as one of and by the people.
Immersive Experience
Guest, artists, and performers can sign their name on a painted version of the poster, replacing the graffiti artwork that is on the original poster as a way to ‘sign the festival’ like how an artist would sign their work. Paint, markers, and other medium will be present so that they can sign however they like as being a part of the creation of CLOUD 2020
Immersive Experience
Merchandise
The collateral utilizes the brand logos and posters to create merchandise that can be sold online and at the festival. Having wears allows for free promotion when it is worn by artists and promoters as well as establishes a connection between the artists and the community.
